Thursday, 24 November 2011
Psychographics Of My Magazine
In class today, we looked at the different psychographic segmentations within a society. We found that there are seven main aspects that intertwine to create a person. The segmentation that someone falls mainly under, is the type of person they are. These seven aspects that media based company's use to target a certain type of person, all differ however, they can be associated with how someone is feeling at a certain point in life. For instance, there may be a point in someone's life , say after university, some one will want to take a gap year, this may be a realization, an enlightenment that they want to explore the world making them fall under the psychographic of the Explorer. I think the main groups that i will be aiming to address will be innovators, these are the kind of people that are looking for new things and will be more likely to buy a new product on the shelves. I would also be aiming my magazine at main streamers: I think these people would buy the magazine because they are the type of the people who like to live for the day and concentrate on routine and domestic activities.
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