Cultivation Theory And The Adorno Theory

The cultivation theory, is the idea that the image on the front of the magazine opposes a stereotype.therefore attempting to change the stereotype over time. For my magazine, I used an image of someone from a different ethnic background to the stereotypical image of the R&B which is that of a mixed race or black person being the only ethnicity involved and good at that genre of music and showed them in a positive light, by using a person of different ethnicity I going with the cultivation theory and challenging the stereotype.

The Adorno Theory states that with media magazine, its only aim is to entertain and that is all. However,I believe this theory is completely wrong, although when making a magazine you hope it is entertaining for someone to want to read and buy, but the is not the only gratification that is offered and explored by a magazine. For instance,when a magazine is telling you about what is going on in someones life via a article or news update, you are offering the reader the surveillance,which basically offers insight in to the lives of a celebrity. Another way of gratifying the audience, is through personal identity, which gives the reader the ability to compare ones own life to the subjects in the magazine, it also gratify's the reader by allowing them to talk about what the subjects doing and allow them to talk in groups about the subject in the publication.